Review the business case
Tribble business case builder

Model the cost of slow buyer answers.

Build a finance-ready estimate for the work Tribble removes from proposal, sales, security, and knowledge teams. No vague productivity math. Clear volume, time, deal, investment, payback, and scenario assumptions.

Build the model

Start with the buyer path.

Different buyers care about different waste. A proposal leader sees hours and capacity. Sales sees deal motion. Security sees repeat answer work. Finance sees payback.

1. Buyer path
2. Industry preset
3. Assumptions
80

Count formal response packages, recurring DDQs, and security questionnaires.

32 hrs

Include drafting, SME routing, review, formatting, and approval work.

$95

Use a blended fully loaded rate for proposal, sales, SME, legal, and security reviewers.

$250K

Use ACV, contract value, renewal value, or the business value tied to faster approved answers.

22%

The model uses this conservatively to size capacity and answer-quality value.

55%

This is not full replacement. It models sourced drafting, reuse, routing, and review acceleration.

$30K

Proposal Automation starts at $30K/year. Deal Intelligence and Enterprise are scoped with Sales.

$0Low case. Conservative realization at 65% of base.
$0Base case. Current assumptions.
$0High case. Strong adoption at 125% of base.
Method

Simple enough to defend.

The calculator separates operating leverage from commercial upside. That makes the business case easier to inspect, edit, and forward internally.

1. Time

Volume multiplied by hours, automation rate, and loaded cost.

2. Capacity

Recovered work converted into additional response capacity.

3. Quality

Small modeled lift from sourced answers, faster cycles, and fewer stale responses.

4. Payback

Annual value compared with investment to show net value and months to payback.

Next step

Bring a clean case to the room.

Use this as a starting model. Tribble can pressure-test it with your response volume, sales motion, knowledge sources, governance needs, and rollout path.